Bajamar Consulting

This is a very competitive market and in every business every player wants to provide the best service to the customer. The player’s commanded earlier market but now the customers have all sorts of information and they are demanding the market. So, no player is ready to loose any customer.

This rule is applicable for the Cell phone market also where the USP will be the network and there is no change in that, if you provide any number of value added services but customer is concentrated on network, which is the primary requirement.

So, for this service the towers play a vital role as to provide the network connection customer should be in an accessible area to the tower. Earlier they used to set up very few towers and they were working effectively but now this will not workout as the traffic of the calls are increasing, usage of mobile phones are increasing.

So, there came the business of cell tower owner services, which basically means that you sell or give your land for lease to the service provider and will set up the tower for network coverage.

As the land is a very limited resource let us see how these players are going to share it for their services.